Effective August 2022
Bluink Ltd. collects and stores the data you submit on the Bluink website (https://bluink.ca) via our webforms (e.g., name and email address) and set website cookies.
Bluink Ltd. collects and stores the webform data you submit to contact you, complete demo requests, and send relevant information about identity and Bluink’s solutions.
Bluink Ltd. sets website cookies to distinguish between different website users, distinguish sessions for a user, and measure usage of the Bluink website.
Bluink Ltd. stores webform data in Agile CRM, which hosts it in Amazon and Google Clouds.
Bluink Ltd. sets website cookies using Google Analytics, a website analytics service, and Snitcher, a lead generation service. Google Analytics sets the following cookies (with expiration times in brackets): _ga (2 years), _gid (24 hours), _ga_<container-id> (2 years), _gac_gb_<container-id> (90 days). Snitcher sets the cookie, SNID, with an expiration time of 2 years.
Bluink Ltd. does not share webform data with any third parties. Bluink Ltd. shares the usage information from website cookies with Google Analytics and Snitcher.
You may unsubscribe from receiving emails at any time by clicking the unsubscribe link on an email or by emailing email@example.com from the email address you provided with the subject line: unsubscribe.
You may request to have your data erased by emailing firstname.lastname@example.org from the email address you provided with the subject line: erase.
Effective December 2020
Bluink’s eID-Me solution allows you to enrol for and receive a digital identity on your smartphone which you can use for online and offline (in-person) transactions. During the enrolment process, identity information is collected from your identity documents (such as passport, driver’s licence, health card, etc.) along with a selfie captured from your smartphone camera, your mobile phone number, and the current location of your smartphone. This information is stored on the eID-Me server for a maximum of 2 hours, at which time it is erased. The information is erased sooner once an identity is issued to your smartphone.
The information that is securely stored on your smartphone once an identity is issued consists of a digital certificate and multiple identity claims (such as name, address, date of birth), which you can assert to third parties during transactions. This information is encrypted and bound to your smartphone’s local authentication (PIN, passcode, or biometric).
The only piece of information Bluink retains is your email address for support purposes.
The collected information during enrolment is used for identity proofing purposes to see if you are eligible to receive a digital identity. Your selfie is compared against portraits supplied on your identity card photos or passport scans to ensure that your face matches the portraits. Your smartphone location is used to ensure that you are at your home address. These identity proofing checks ensure that an imposter is not trying to register as you.
Once an eID-Me digital identity is issued, the information stored on your smartphone allows you to interact with third parties who may need to know attributes about you. For example, an online store may need proof of your age to sell you a restricted good.
You may erase or update the information stored on your smartphone at any time.
Some of the information (name, address, date of birth, mobile phone number) collected during enrolment may be sent to third parties solely to check that the information is consistent with records that may reside in credit bureaus or mobile carriers.
Once an eID-Me identity is issued to your smartphone, you will always be notified of what information is being requested and by whom during a transaction. No information is released unless you approve its release. If you consent to release information, it will be sent to the requesting third party through the eID-Me identity service. Bluink does not store or track any of your information during transactions. A local, encrypted record of your transactions is retained within the eID-Me smartphone app for your convenience, which you can erase or disable at any time. The information that you release to these third parties will be governed by their privacy policies and terms.
Bluink does not have any of your personal information (except for your email address, which is used for support purposes). Once you receive an eID-Me digital identity, your personal information is securely stored on your smartphone using AES 256-bit encryption. Authentication to your smartphone is required to access your personal information in eID-Me.
Any requests from third parties for information about you will be displayed for your approval during a transaction. Only the information that you approve for release will be sent to the requesting third party.
Effective August 2023
Bluink’s eID-Me Verification API allows you to verify your identity information (name, address, date of birth, and mobile phone number) against trusted verification sources. This information is processed on the eID-Me server but is never stored. Bluink does not retain any of the identity information used with the eID-Me Verification API.
The identity information used with the eID-Me Verification API is used for identity proofing purposes to see if your information matches what is held by trusted verification sources such as credit bureaus and mobile carriers.
The identity information (name, address, date of birth, mobile phone number) is sent to trusted verification sources solely to check that the information is consistent with records that may reside in credit bureaus or mobile carriers.
You may also make encrypted backups of this information and store them in a location of your choosing.
Bluink does not have any of your personal information. No personal information is stored or logged by Bluink.